Patient Decision Making Process In A Dental Environment

An understanding of patient's decision making process helps a Dentist to present various treatment options in an appropriate and a legitimate way. The dynamics of today's practice is changing, where information search is made through various media. Patients pass through sequential steps comprising of, problem recognition, pre-purchase information search, evaluation of alternatives, purchase decision and post-purchase outcome and reaction before a choice is made. This paper provides an overview of how choices are made scientifically which helps the dentist to sustain an established practice and to successfully deliver the Dental treatment.